Live Naples / II Edition – B2B Initiative for Promoting the Destination on International Markets

Live Naples / II Edition – B2B Initiative for Promoting the Destination on International Markets

Saturday, October 17, 2026 | Castel Nuovo – Sala dei Baroni.

Start of event: 9:00 AM

Continuing the experience launched last year, the Tourism Department of the Municipality of Naples is pleased to present the second edition of Live Naples, the B2B appointment designed to strengthen the city's presence on international markets and promote the growth of the local tourism sector.

The initiative aims to offer companies in the sector the opportunity to enter into direct contact with prominent foreign operators, thus consolidating Naples' positioning among the main Italian destinations for LEISURE, MICE and LUXURY tourism.

The program includes B2B meetings with approximately 35 carefully selected international buyers from Italian Exhibition Group – TTG Travel Experience di Rimini.

Appointments will be managed through a digital platform, which will allow participating companies to strategically organize their meeting schedule.

The initiative is aimed at tourism companies with headquarters or main business activities in Naples and with at least 70% of their turnover related to the destination.

Online registrations will be active from September 16 to October 14, 2026 on the website https://www.napolianewcity.it/it/area-operatori/ with the possibility for registered and approved companies to plan and manage their own meeting schedule.

For further information, please contact: info@dmo.napoli.it

Source: Municipality of Naples

Castel Nuovo – Sala dei Baroni